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Published Work

Wines: Roederer Champagne - Branding with artists


November 3, 2008 - brandchannel.com

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Michel Janneau and Thierry Consigny. De-vine intervention.

Using an actor or porfessional athlete is a classic way to build a brand. Tiger Woods is the face of precision and perfection for TAG Heuer and Nike. George Clooney contributes classy sophistication to Nespresso with his trademark smirk. But, athletes and actors aside, associating full-blown artists - stereotypically volatile personas - or their work with a brand is a far more daring proposition…

Keep on reading the article here.

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