Wines: Is “Made In France” enough?
December 1, 2008 - brandchannel.com
Talk to enough people at the high end of French food and wine about how to compete with “new-world” wines - how to sell the “French” grand of wines - and it sounds like a broken record: quality, quality, quality, terroir, terroir, terroir (the latter roughly meaning the locality and the expertise of the producer). It gets old fast…
