Joe Ray
Food & Travel / Words & Photos
EATING
THE
MOTHERLAND
Food writer and photographer Joe Ray's gastronomic visits in Europe - the home of his ancestors - and beyond.
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Saturday, December 13, 2008
Stories for Wine Lovers
Good news for wine lovers! A pair of my recent articles about French winemakers is now on brandchannel.com.
“Is ‘Made in France’ Enough?†mulls the debate of whether France should take the high road on the export market or push out plonk.
“Brands are supported by marketing and other countries spend a lot more on it. Here, with government restrictions on advertising, you can’t concentrate on it much and, abroad, we’re useless. We were passed,” says ‘flying winemaker’ Stephane Derenoncourt. Hidden in his bleak outlook for French wine brands, however, is what many consider to be the solution… READ ON.
Just in time to ring in the new year, “De-vine Intervention†interviews two top guns at Louis Roederer Champagne on the pros and cons of using art and artists – whether you want to or not – to promote a brand…and what to do when it all goes wrong… READ ON.
